The Cultural and Creative Enterprise: Handbook for Business Development Service Providers
The Pro-CCS project developed a Handbook to:
- address the critical role of BDS providers and financial tutors in microcredit operations and to enhance their capabilities
- equip tutors with the necessary digital skills and knowledge of the specific needs of Cultural and Creative Sector professionals
- enable tutors to support CCS professionals in starting and running small businesses , accessing microcredit, and delivering effective online training
- create a professional profile that can drive entrepreneurship and economic activity in the CCS
The handbook consists of three overarching chapters that are targeted at BDS providers or financial tutors:
-Chapter 1: Creative Enterprise
-Chapter 2: A CCI Financial Framework – Creative Companies and Their Models
-Chapter 3: Practical Application: Digital and Soft Skills
Distance Training Course for CCS Professionals
The Distance Training Course is dedicated to professionals working in the cultural and creative sector and aims to help them structure their creative activities as a sustainable business. The development of this handbook is motivated by the need to enable and empower CCS professionals to acquire necessary business and marketing knowledge in order to enhance their attractiveness to various stakeholders.
WHO IS THIS GUIDE FOR
This material is dedicated to professionals working in the cultural and creative sector and would like to help them to start or develop their creative activities as a sustainable business.
WHAT IT WILL PROVIDE AND HOW IT CAN HELP
The handbook provides information and advice to describe the story of your business, develop your business idea with a meaningful business and financial plan and give you a structural guideline for administrative tasks.
The handbook will:
- provide CCS professionals with valuable knowledge to build a business
- introduce and acquire new methods and skills and provide worksheets and templates that can be used afterwards again and again
- inspire through best practices and pragmatic tips
Toolkit for Financial Intermediaries
In a long-term perspective, the tool will therefore help bridge the gap between CCS actors and the financial sector, and establish new economic relationships. The tool will aim to overcome 2 specific problems that financial intermediaries face when analyzing a loan request from the CCS: the lack of trust in a sector that still strives to be recognized as productive (cultural products escape the traditional definition of “goods”); difficulty in producing a “traditional” risk analysis of the required investment due to various factors, especially the fact that cultural revenues are often based on intangible values.
The toolkit will thus work on a double matrix:
- offering technical support to financial intermediaries, providing them with specific skills to evaluate the loan request of CCS (risk assessment, creation of a network of experts able to analyze the market and provide insights
- facilitating a change of perspective towards the CCS and its entrepreneurs, seeing them as key players in the development of a sustainable, networked and shared economy. The target group are financial intermediaries: employees of commercial and investment banks, mutual funds, credit unions, financial advisors or brokers etc, who will have a better understanding of the economic potential of CCS and will therefore be more effective in supporting CCS.